Member resources

Messaging toolkit

Find key messages you can use to reach important audiences and tell Victoria’s story.

To ensure we consistently emphasize our strengths, the Destination Greater Victoria messaging toolkit provides our brand story and key messaging all stakeholders can reference when communicating with visitors and key audiences.

Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and Xwsepsum Nation, whose historical relationships with the land continue to this day.