A bold vision for the visitor economy

The Greater Victoria 2025-2035 Destination Master Plan

Victoria's Inner Harbour in Spring

Overview

Greater Victoria is a leading destination that continually attracts visitors from all over. Destination Greater Victoria’s Destination Master Plan is a comprehensive roadmap designed to guide the growth of our region’s visitor economy over the next 10 years. Crafted through extensive collaboration with community stakeholders, industry experts, and government partners, this plan sets the stage for sustainable development that benefits both residents and visitors. As we move forward, the Plan ensures that we maintain the distinctive qualities that make Victoria one of the world’s most beloved destinations, while preparing for future challenges and opportunities in the tourism landscape.

Our strategic goals at a glance

Imagine it’s 2035 in Greater Victoria

This video paints a picture of what the visitor economy could be in 2035.

An ariel view of Victoria's Inner Harbour
Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and Xwsepsum Nation, whose historical relationships with the land continue to this day.