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Research & Insights
Destination Greater Victoria provides research tools and resources to help members gain a wide range of insights about overnight visitors to our region and the value of tourism to Greater Victoria’s economy.
Economic impact of Tourism in Greater Victoria
Research Tools and Resources
Victoria Residents Perceptions of Tourism in Victoria
In 2020, Insights West conducted an online survey with 701 City of Victoria residents aimed at assessing their current attitudes towards the local tourism industry.
Survey Report2019 Visitor Survey
Destination Greater Victoria recently completed a full-year program of visitor-focused research.
DownloadAdditional Resources
A number of organizations conduct research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects:
Contact Information
If you would like further information about Destination Greater Victoria’s research activities and resources, please contact:
Graham Wallace
VP Strategy, Governance, and Stakeholder Engagement
778-587-5235
[email protected]
Sarah Fallavollita
Business Research and Sustainability Specialist
[email protected]
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