A Journey of 50 Years

It’s our 50th Anniversary at Destination Greater Victoria, a celebration of our half-century of dedicated service to our community, visitors, members, and the vibrant tapestry of experiences we call home.

As we reflect on the past, we also cast our gaze towards an exciting future filled with endless possibilities. Our unwavering commitment to serving our community and members is at the heart of everything we do, and it is this dedication that has fueled our success in delivering results that resonate with both visitors and locals alike. Join us in celebrating a rich history, a vibrant present, and an even brighter future as we continue to share the stories, experiences, and wonders that make our destination truly extraordinary.

Destination Greater Victoria 50 years

50 Year Journey Video Series

For 50 years, our organization has been the driving force behind the promotion and enhancement of our destination, tirelessly working to showcase the unique charm, diverse culture, and authentic experiences that define our locale.

Couple: A group of professionals visits The Butchart Gardens

50 Years At DGV

harbour boardwalk with flowers and boats

Building Greater Victoria's Visitor Economy

Championing Growth And Access

Environmental Stewardship In Tourism

A Harbour Air seaplane lands in Victoria's Inner Harbour

Welcoming Visitors to Victoria’s Inner Harbour

Team Canada rugby players celebrate after scoring in Victoria, BC

Championing Sport Tourism

A couple walks through Butchart Gardens in Victoria, BC

Marketing a World-Class Brand

Every Visitor Counts Podcast Series

The Every Visitor Counts Podcast series offers a captivating exploration of DGV’s five decades of service to the local community and visitors alike. Through insightful interviews, historical anecdotes, and reflections on milestones, the series highlights the organization’s integral role in shaping Victoria’s tourism landscape while celebrating the diverse experiences and perspectives that have contributed to its success over the past 50 years. Catch the Every Visitor Counts on CHEK Podcasts or anywhere you find your favourite podcasts.

Listen to "Every Visitor Counts by DGV" on Spreaker

Beyond 50

Embracing sustainable growth through responsible practices, we are not only stewards of our breathtaking landscapes but also advocates for a future where the beauty of our destination is preserved for generations to come.

Biosphere Certification

The Responsible Tourism Institute's Biosphere Certification is a guarantee of environmental, economic, and socio-cultural balance that meets the needs of modern travellers; indicating continuous improvement towards the "Horizon 2030" sustainability objectives established by the United Nations.

Forward Together

Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and the Esquimalt Nation, whose historical relationships with the land continue to this day.