Destination Greater
Victoria

Destination Greater Victoria stands as the cornerstone organization of our vibrant tourism community, showcasing the unparalleled beauty and experiences. As a member, you become an integral part of this dynamic network, gaining access to invaluable resources and collaborative opportunities. As a world leading Destination Organization, powered by a lean and scalable approach, DGV works with over 900 business members who contribute to and benefit from initiatives that drive sustainable growth. Join us in building a robust community that celebrates and promotes the best of Greater Victoria, ensuring its allure thrives for generations to come.

About Destination Greater Victoria

Our organizationDriving prosperity in the Greater Victoria community. Click here for DGV's key corporate information including executive team & board, key policies, awards, and careers.
Sustainable tourismOur commitment to sustainability, ocean research and new technology continue to show how we can lead the world from our little piece of it.
Community relations"Every Visitor Counts" showcases the stories of some of our member businesses that have weathered the storm and emerged stronger.

Key business units

Browse our business- and member-focused content below.

six people standing out front of the visitor centre
About us
People in Conference at Lecture Theatre
Meetings & events
A group socializes over drinks at an event in Greater Victoria
Members
Sports tourism: women rugby
Sport Tourism
A couple rides a tour bus through Victoria's historic Chinatown
Travel Trade
two people walking on a path in the gardens
Travel Media

Major events

IMPACT Sustainability Travel & Tourism Conference
Northwest Deuce days Hero
Deuce Days

News room

We invite you to peruse the latest news from Destination Greater Victoria.

Latest news
two people walking beside a plane with luggage

Become a member

Our business is to promote yours. Destination Greater Victoria collaborates with members to grow and strengthen their businesses.

Learn more
A whale watching tour departs the Inner Harbour of Victoria, BC

Destination Master Plan

Destination Greater Victoria's Destination Master Plan sets a framework for sustainable tourism growth over the next decade, aiming to benefit residents, visitors, and the regional economy. It emphasizes inclusive stakeholder engagement, enhancement of tourism infrastructure, creation of new attractions, improved transportation, and a focus on stewardship and sustainability.

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Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and Xwsepsum Nation, whose historical relationships with the land continue to this day.